More Stereotypes

Youth Stereotypes.

In the media, youth have been stereotyped as 'uncontrollable', being more violent and extreme, needing excitement to satisfy themselves, "youth must have excitement and if this is not at hand in the form of moral intellectual enthusiasms it is more prone to be sought in: sex, drink or drugs." - Stanley Hall (1904). Evidence of this is rap and hip hop magazines which show rebellious behaviour such as drugs and half-naked women symbolising sex to appeal to youth.

Another stereotype of Youth is being in a constant mood of depression, examples of this in media is 'Emo' bands such as Panic! At The Disco and Fall Out Boy which is popular with youth. The 'Emo' bands typically are Indie or Punk or Rock.

An example of depression in youth is Amy Winehouse who died at the age of 27 due to alcohol abuse.

Dick Hebdige (1986) argued youths are stereotyped as mixed metaphors of: "youth as fun" and "youth as trouble maker". For example Youths being too happy that it's unnatural like the Kidzbop Kids.

Old Age/Disability.

EVANS (1998) said “Disabled people are seen as childish, dependant and underdeveloped and are regarding as ‘other’ and are punished by being excluded from ordinary life. Thus popular images and rhetoric of disabled people abound which comfort us with people who are imperfect, helpless, disgusting, shitty, dribbling – a threat to rigid ego boundaries." meaning they're looked down upon in the media. Evidence for this is that there aren't really many disabled celebrities. This also goes for the older generation, seen as senile in the media, an example of this is Grandpa Simpson in the Simpsons.

Class.

Richard Butsch (1992) says working class males are stereotyped as "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others." an example of this is is Homer Simpson.

Keith Gandals (2007) stated that target audiences are drawn to the"Sentimental rags-to-riches story" such as Ed Sheeran's rise to fame from being a working class male to upper class. Target audiences are drawn to this because it's relatable and they think they have the chance to achieve fame just like him.

Regional/National Identity.

Theorist Andrew Higson (1998) writes; “Identity is generally understood to be the shared identity of naturalized inhabitants of a particular political-geographic space – this can be a particular nation or region.” examples of this is magazines which have colours of the union Flag on their covers.