Theatrical posters contain a lot more information and are released about a week before the movie is released.
The LEGO Movie released 13 teaser trailers and 2 theatrical trailers.
Friday, 27 April 2018
Lego movie posters.
Teaser posters tend to be released a few weeks before a movie is released unless it is a part of a film franchise, in which case it'll be released a few months before the movie is released.
Theatrical posters contain a lot more information and are released about a week before the movie is released.
The LEGO Movie released 13 teaser trailers and 2 theatrical trailers.
Theatrical posters contain a lot more information and are released about a week before the movie is released.
The LEGO Movie released 13 teaser trailers and 2 theatrical trailers.
Tuesday, 24 April 2018
Blumler and Katz
Reasons for consumption of media products:
Diversion - Using the media to escape the boredom of everyday life.Personal Relationships - The media forms relationships between people who share the same interests.
Personal Identity - Using the media to find out more about themselves and what they enjoy.
Surveillance - Using the media to find information.
Lego Movie Video Game.
vertical integration media definition: when the production company has the ownership of the means of production, distribution and exhibition of the film by the same company, because of this they receive all of the profit.
The lego movie video game is used to promote the movie to the target audience through intertextuality. video games are designed for children, especially Lego games, so the target audience for the movie and the game is children, the children who initially see and play the game are likely to enjoy it, this will attract them to watch the movie. The children will also talk about the movie/game to their friends which links to Blumler and Katz' theory of personal relationships. The secondary target audience is parents and young adults. Dick Hedbige's theory of "youth as fun" links with this as the young adults and children want to have fun and so play the video game which links to the movie. The teenagers who link to Blumler and Katz' theory of diversion where they play the video game to get some excitement from the boredom of their own lives.
Simultaneous releases.
spiderman 1, 2 and 3 all had video-games.
Madagascar 1 and 2 both had video-games.
Tron Evolution released a video-game.
Companies often release tie-in video-games alongside their movies to advertise each other, if someone who plays games comes across and enjoys the game they may watch the movie and vice versa. This contains intertextuality too.
There are 4 main reasons why companies do this:
To maximise profit by releasing two products.
Familiarity of one product may advertise the second.
The game promotes the film, the film promotes the game.
The game allows the player to control the action and be part of the story
Blumler and Katz: Reasons for Consumption of the Media.
Diversion - Using the media to escape the boredom of everyday life.
Personal Relationships - The media forms relationships between people who share the same interests.
Personal Identity - Using the media to find out more about themselves and what they enjoy.
Surveillance - Using the media to find information.
Personal Relationships - The media forms relationships between people who share the same interests.
Personal Identity - Using the media to find out more about themselves and what they enjoy.
Surveillance - Using the media to find information.
Related to the game:
Diversion - The lego movie game and movie both distract from the boredom of average life with action.
Personal Relationships - They build relationships with people who enjoy the games and movie.
Personal identity - They help young people understand what they like.
How is the Lego Movie video game used to promote the movie to the target audience?
The lego movie video game is used to promote the movie to the target audience through intertextuality. video games are designed for children, especially Lego games, so the target audience for the movie and the game is children, the children who initially see and play the game are likely to enjoy it, this will attract them to watch the movie. The children will also talk about the movie/game to their friends which links to Blumler and Katz' theory of personal relationships. The secondary target audience is parents and young adults. Dick Hedbige's theory of "youth as fun" links with this as the young adults and children want to have fun and so play the video game which links to the movie. The teenagers who link to Blumler and Katz' theory of diversion where they play the video game to get some excitement from the boredom of their own lives.
Tuesday, 17 April 2018
Radio One Live Lounge Case Study.
Ed Sheeran performed his single "Perfect" in the live lounge on the 12th of December.
perfect was first released first on the radio on the 26th of December 2017, a version of "Perfect", titled "Perfect Duet", with American singer Beyoncé was released on 1 December 2017.
perfect was first released first on the radio on the 26th of December 2017, a version of "Perfect", titled "Perfect Duet", with American singer Beyoncé was released on 1 December 2017.
I found a love for me
Darling just dive right in
And follow my lead
Well I found a girl beautiful and sweet
I never knew you were the someone waiting for me
'Cause we were just kids when we fell in love
Darling just dive right in
And follow my lead
Well I found a girl beautiful and sweet
I never knew you were the someone waiting for me
'Cause we were just kids when we fell in love
Not knowing what it was
I will not give you up this time
But darling, just kiss me slow, your heart is all I own
And in your eyes you're holding mine
I will not give you up this time
But darling, just kiss me slow, your heart is all I own
And in your eyes you're holding mine
Baby, I'm dancing in the dark with you between my arms
Barefoot on the grass, listening to our favourite song
When you said you looked a mess, I whispered underneath my breath
But you heard it, darling, you look perfect tonight
Barefoot on the grass, listening to our favourite song
When you said you looked a mess, I whispered underneath my breath
But you heard it, darling, you look perfect tonight
Well I found a woman, stronger than anyone I know
She shares my dreams, I hope that someday I'll share her home
I found a love, to carry more than just my secrets
To carry love, to carry children of our own
We are still kids, but we're so in love
Fighting against all odds
I know we'll be alright this time
Darling, just hold my hand
Be my girl, I'll be your man
I see my future in your eyes
She shares my dreams, I hope that someday I'll share her home
I found a love, to carry more than just my secrets
To carry love, to carry children of our own
We are still kids, but we're so in love
Fighting against all odds
I know we'll be alright this time
Darling, just hold my hand
Be my girl, I'll be your man
I see my future in your eyes
Lego TV Commercial.
On 9th of feb 2014 at 7:27pm in Dancing On Ice, ITV broadcast a world first, an ad break made entirely out of LEGO.
British Heart Foundation: Stayin' Alive.
The primary target audience for this advert is middle class/working class males who like football and action movies as the main actor for this advert is an ex-football player who now stars as gangsters in movies.
The secondary target audience is the kind mothers who donate to charities such as the British Heart Foundation.
Confused.com.
The primary target audience for this advert is teenagers who own cars as it helps them save money but it can also relate to them as the pressure from their peers is shown in the advert.
The secondary target audience would just be people who own cars and want to save money on their car insurance.
BT Infinity.
The primary target audience for this advert is university students who want faster internet, they may relate to this as the mention of listening to music is quite common for young people like that.
The secondary target audience would be adults who want a faster internet for their family.
Premier Inn.
The primary target audience for this advert would be adults and young adults who recognise the man in the advert and tend to travel away from home.
The secondary target audience is people who are planning on travelling and looking for a nice place to stay.
These audiences may contain people who will be drawn to the Lego Movie after seeing these adverts remade in lego. The intervals between adverts also contain small clips of the main characters.
After all of these adverts the Lego Movie trailer is shown to end the commercial break.
Discuss a unique marketing strategy used to promote the Lego Movie.
On 9th of feb 2014 at 7:27pm in Dancing On Ice, ITV broadcast a world first, an ad break made entirely out of LEGO. This had never been done before and so it was a new and unique way of advertising the movie, anyone who has a respect and interest in movies or advertising would be drawn in to the lego movie by this impressive advertisement style.
The first advert is a remake of the British Heart Foundation advert staring Vinnie Jones in which they describe the new way of performing resuscitation. The primary target audience would be males of working or middle class who enjoy football and violence, They'd be drawn to this advert as Vinnie Jones was a footballer who was known for his violence and so became an actor who typically played as gangsters, seeing a character of him in LEGO would attract this particular audience to the Lego Movie. The second primary audience is that of kind mothers who donate to charities such as the British Heart Foundation, seeing an advert for a charity in LEGO would cause the mother's to accept the morals of the Lego Movie and think their children would learn right and wrong from the movie.
The second advert is a Confused.com advert with the primary target audience of Young adults with cars. The teenagers in this advert would attract the young adults as they would relate to them, seeing the advert made in LEGO would give them nostalgia from when they were children and convince them to watch the movie.
The third advert is the BT Infinity advert which contains a young couple struggling with their slow internet. The primary target audience would be university students who want a faster internet as technology and internet appeals more to young people, after seeing this LEGO advert they'd be drawn to watch the movie after seeing the animation of the LEGO characters and understanding the struggle it must have taken to make it. The secondary target audience would be parents who are looking for a faster internet, these parents will see the advert and think of their children and so would decide to watch it with their children.
the fourth advert is a Premier Inn advert which stars Lenny Henry. The primary target audience for this advert would be fans of Lenny Henry and also those who are looking for a place to say after travelling. It could also be argued that the primary target audience would be people who travel often and are often in need of places to stay, seeing this character in LEGO would be quite comedic for the audience and may attract them to watch the movie.
British Heart Foundation: Stayin' Alive.
The primary target audience for this advert is middle class/working class males who like football and action movies as the main actor for this advert is an ex-football player who now stars as gangsters in movies.
The secondary target audience is the kind mothers who donate to charities such as the British Heart Foundation.
Confused.com.
The primary target audience for this advert is teenagers who own cars as it helps them save money but it can also relate to them as the pressure from their peers is shown in the advert.
The secondary target audience would just be people who own cars and want to save money on their car insurance.
BT Infinity.
The primary target audience for this advert is university students who want faster internet, they may relate to this as the mention of listening to music is quite common for young people like that.
The secondary target audience would be adults who want a faster internet for their family.
Premier Inn.
The primary target audience for this advert would be adults and young adults who recognise the man in the advert and tend to travel away from home.
The secondary target audience is people who are planning on travelling and looking for a nice place to stay.
These audiences may contain people who will be drawn to the Lego Movie after seeing these adverts remade in lego. The intervals between adverts also contain small clips of the main characters.
After all of these adverts the Lego Movie trailer is shown to end the commercial break.
Discuss a unique marketing strategy used to promote the Lego Movie.
On 9th of feb 2014 at 7:27pm in Dancing On Ice, ITV broadcast a world first, an ad break made entirely out of LEGO. This had never been done before and so it was a new and unique way of advertising the movie, anyone who has a respect and interest in movies or advertising would be drawn in to the lego movie by this impressive advertisement style.
The first advert is a remake of the British Heart Foundation advert staring Vinnie Jones in which they describe the new way of performing resuscitation. The primary target audience would be males of working or middle class who enjoy football and violence, They'd be drawn to this advert as Vinnie Jones was a footballer who was known for his violence and so became an actor who typically played as gangsters, seeing a character of him in LEGO would attract this particular audience to the Lego Movie. The second primary audience is that of kind mothers who donate to charities such as the British Heart Foundation, seeing an advert for a charity in LEGO would cause the mother's to accept the morals of the Lego Movie and think their children would learn right and wrong from the movie.
The second advert is a Confused.com advert with the primary target audience of Young adults with cars. The teenagers in this advert would attract the young adults as they would relate to them, seeing the advert made in LEGO would give them nostalgia from when they were children and convince them to watch the movie.
The third advert is the BT Infinity advert which contains a young couple struggling with their slow internet. The primary target audience would be university students who want a faster internet as technology and internet appeals more to young people, after seeing this LEGO advert they'd be drawn to watch the movie after seeing the animation of the LEGO characters and understanding the struggle it must have taken to make it. The secondary target audience would be parents who are looking for a faster internet, these parents will see the advert and think of their children and so would decide to watch it with their children.
the fourth advert is a Premier Inn advert which stars Lenny Henry. The primary target audience for this advert would be fans of Lenny Henry and also those who are looking for a place to say after travelling. It could also be argued that the primary target audience would be people who travel often and are often in need of places to stay, seeing this character in LEGO would be quite comedic for the audience and may attract them to watch the movie.
Subscribe to:
Posts (Atom)