Lego Marketing Revision

Connotation: thoughts provoked by an object.
Denotation: Literal object.


Lego marketing:

• Merchandise 
• Commercial break which was created out of Lego
• Video Game
• Posters
• Adverts
• Happy Meals
• Website
• Social Media

Intertextuality

• Matrix storyline
• Lego
• DC Universe
• TMNT
• LOTR
• Harry Potter
• NBA Superstars
• William Shakespeare
• Star Wars
• Wild West
• Sci-fi
• Romance
• Action

Lego TV Advertising.

TV Adverts normally show the product being advertised.

They differ to the theatrical trailers due to their shorter length.

The TV adverts would have been shown at around 7 .

In Dancing On Ice at 7:27 pm on Sunday 9th February 2014 - 5 days before the movie launched - ITV broadcast a world first, an ad break made entirely of Lego!

The commercial break included adverts of British Heart Foundation with Vinnie Jones, Confused.com with Brian the Robot, BT Infinity,  Premier Inn with Lenny Henry.

All of these adverts were created in Lego as well as the Lego Movie theatrical trailer.

The BHF advert represented the football fans who knew of Vinnie Jones. It also is an advert for a charity, showing the parents of children that The Lego Movie has good intentions.

The Confused.com advert was comedic with the iconic Robot Brian inside a Lego world and teenagers being stereotypical, relating to teenagers watching the advert as well as fans of the icon Brian.

Additionally the BT Infinity advert relates to couples with its touch on romance as well as the constant need for new internet. 

The Premier Inn advert contains Lenny Henry which represents racial diversity, showing good intentions. Fans of Lenny Henry also would be attracted.

Followed with the advert for The Lego Movie, cementing the certainty for anyone on the fence about the film.

The Advertising campaign made 60 newspaper and magazine headlines and was shared on social media which further increased the audience watching the adverts.

Character posters were released which show the main characters and diversity of the cast, male, female, black and white, each poster represented different people. The main poster showed a Lego setting with Emmet as the main focus of the image, showing how he's the main character, it has genre conventions of Sci-fi and action movies which primarily target males.

There was a dual release of The Lego Movie and its videogame counterpart allowed for two target audiences to be reached, gamers and movie goers. Since the movie advertised the game and the game advertised the movie, the target audiences of both intertwined and the gamers would watch the movies while the movie goers may have played the game.

BLUMLER AND KATZ

DIVERSION

SOCIAL RELATIONSHIPS

SURVEILANCE

PERSONAL IDENTITY

NEWS

Explain two ways that newspapers are funded.

The first and simple way of newspapers being funded is by selling copies to buyers and using the income for the business. Secondly newspapers include adverts for products of companies who would pay to have said products advertised. The Guardian and other newspapers online also ask for donations on their websites.

How does The Observer reflect its values?

political alignment (Labour)
art and culture
Social and liberal democratic
no brexit
gay lifestyle
Multiculturalism

Radio 1 revision.

The target audience for radio 1 is 15-35, middle class C1 - E, all genders, British
Live lounge was launched to appeal to the internet audiences that left due to the invention of music streaming platforms.
Harry Styles covered Fleetwood Mac's 'The Chain'.
This attracts different target audiences due to:

• The target audiences of both bands of One Direction (X Factor fans and teenage girls) as well as Fleetwood Mac's (30+ rock fans of any gender, British and Americans)
• It also attracts average music listeners who like the mix of electrical and acoustic music in the live lounge.
• The song 'The Chain' was used in the blockbuster hit Guardians of the Galaxy so fans of the Marvel movie may be attracted too.
• There is also the audience group of Radio One.
• 'The Chain' was also the theme of F1.g

Explain how media language has been used differently to represent the target audiences.

In Top of the Pops, the colour pallet included shades of pink mostly, showing a female target audience being the primary focus of the magazine as pink is a stereotypically female colour. However, in the MOJO magazine, the colour pallet only included red, black, grey and white to represent the target audience of males as these colours are more masculine.

The lexis and typography in Top of the Pops include feminine sentences such as "who is fitter" which represents the heterosexual female audience fingerling over Justin Bieber and Harry Styles. This shows the magazine is aimed at teenage girls as they're the target audiences of One Direction and Justin Bieber. There are also a lot of stereotypically feminine titles such as "Look like Rochelle!" and "Your most EMBARRASSING body worries SOLVED!". The two titles are based on the female obsession of appearance to attract young, insecure girls.

The Guardian Analysis.

The Guardian website includes a simple layout with the title and links at the top. The font of the title is easy to read so it's accessable for everyone. As well as this, the colour scheme is simple, including only yellow, blue and white and black. The colours are inviting but also professional, there aren't too many colours so that it looks comical but not too little so that it looks too intimidating. The main stories are about Brexit and education, The Irish boarder and Labour, it shows that The Guardian is a heavily political news source. The word "brexit" and other political words are in bold to show their relevance, allowing the audience to see the relevance of the stories.
The main image includes a close-up high angle shot of Theresa May. It shows their slight bias against her and towards Labour in the form of her looking less powerful compared to a low angle medium shot of Tom Watson, showing him to be bigger and therefore more important. The lack of articles on the Conservative party show the Labour party bias.
The links at the top of the page include: "News", "Opinion", "Sport", "Culture", "Lifestyle" and "more". The inclusion of opinion before sports show The Guardian's desire to present their opinions on political matters appears more important than sports.
It also shows it's  bias against the conservative party with mentions of "Johnson and Gove under fire for law-breaking" yet articles on Labour portray them to be benevolent and victimised. Furthermore there are multiple mentions of Labour in bold but no mention of the Conservative party, save for the word "Tory" which isn't in bold. Furthermore, the use of "The last thing you want" in the conservative party clearly shows the Observer's views on it.


The observer's twitter also posts images which ruin the conservative image such as the one above which clearly represents their bias against the conservatives in the form of anti-brexit marches and mocking images of Theresa May.
News now can be commented on in the form of social media and comment sections, unlike 50 years ago when no one could express their views on the news being fed to them. The news now is also more efficient due to the digital world it now lives in rather than only newspapers which would take a while to reach people, unlike the use of the internet, allowing for news to reach people much faster and be updated much faster also, allowing for almost 300 posts by the Observer on twitter alone.

Tabloid, Broadsheets and Hybrids

Tabloids: soft newspapers with humour:

• The Sun.
• The Guardian
• Daily mirror
• Daily Mail

Broadsheets: serious newspapers:

• The Daily Telegraph

Hybrids: a bit of both:

• Daily Mail
• Daily express

Mock DIRT 4 - 6.

Describe what is meant by 'Public Service Broadcasting' (PSB). Use the BBC as an example in your answer.

Public Service Broadcasting is when a broadcaster releases entertainment for the benefit of the public rather than themselves. This means that they rely on the public for their funding rather than from regulators such as OFCOM. As a result of this they get their own funding from public voting, advertisements, selling merchandise. The broadcasters would create their media with the public's interest at heart but wouldn't have to follow the restrictions of any regulators such as OFCOM. Public Broadcasters also provide coverage for interests which have very little or no market. They also supply topics that are of social benefit, not commonly provided by commercial broadcasters.

The Avengers

Explain how social contexts influence television programmes. Refer to The Avengers from 1965 to support your answer.

The BBC being a PSB meant that the creation of The Avengers was entirely out of the public's benefit. It meant that they created the show for the public, and while the target audience of the BBC was the working class, the characters in the show were classy, posh spies. This is due to the constant fear of the Russian/German spies of the time, therefore showing the social contexts influence the television programs of the time. Furthermore art was also coming into light and is shown also in 'The Town of No Return' at the start with the giant eye on top of Ms Peel's door, a direct reference to pop art culture.

1960s news texts.

Masthead
Teaser stories

Layout

Typography

Colour

Lexis

Imagery

This case study clearly shows there was scepticism of spies from the Soviets, as well as political negotiations with the Prime Minister and the Foreign Secretary. It also shows that the 1960s had started to grow into a generation of free love though divorce wasn't wholly accepted. The layout shows how important certain aspects of the time were. For example, the title "Lawyers will urge divorce by consent" is the largest bit of text, showing how its controversy of free love and religion was more interesting than the possible spies of the Soviets. There's also a corset for sale showing the importance of fashion as the advert is so large, it also shows the sexualisation of women starting the be significant in th era.

This case study shows the significance of the war in Vietnam, a large, bold title is shown in the centre of the image which shows how a typical 60s Brit would care about the ongoing war of Vietnam. There's slight racism in the article of the Olympics "Briton shoots a Gold" with an old racial slur. The Main article is "Unions Postpone Strike" clearly shows the relevance of the class tension with worker strikes and worker rights, it also shows the poverty that the nation was still in 20 years after WWII. There's also an article about the re-marriage of Jacqueline Kennedy Onassis (JFK's wife) showing the significance of love in the era as the sixties was known as the era of free love with the creation of the contraceptive pill for women, allowing for them to have sexual relations with whoever they want.

This newspaper has another article about spies, still showing the scepticism of spies over the world. There's also a small article where the president offered Vietnam a truce and opportunity to end the Vietnam war. The queen also presented herself at the 'mourning valley' of Aberfan after a collapse of a colliery spoil tip which killed 144 people (116 children). The layout shows a large image of the queen showing the patriotism  of the 60s was still relevant. it also shows an advertisement of a shop or business of clothes which shows the relevance of fashion and sexualisation of women in the 60s. There was also the main headline of a spy escaping jail, this also shows the relevance of war speculation and scepticism in Britain.

These newspapers all portray the feelings about war that were relevant at the time with article titles such as "America accused of spy frame-up". This is because of the number of stories on spies from other countries. The scepticism of spies is shown to be quite potent in the era despite the second world war being 15-20 years behind it. This is because of the fear the war instilled on the planet and how they affected each country morally and economically. During this period the Vietnamese War was ongoing and cause a lot of pain and loss for countries involved shown by the article heading "Enough of this sorrow".
Furthermore they present gender (especially women) more independently sexual, including advertisements of fashion and lingerie which are presented on images of women. There's also a main article titled: "Lawyers will urge divorce by consent", showing the start of divorcing being legal and accepted though still topical and relevant enough for newspapers to have articles on them. The article on Jackie's remarriage shows the acceptability of having multiple marriages coming into view as she was a very iconic character in society, even Britain clearly, and the article on her remarriage shows how relevant both topics are. The new topic of remarriage is against Christian beliefs, this means that Christianity was still potent enough that divorce and remarriage is controversial but not potent enough to ban it entirely.
Racism was still a huge problem in these times, shown in the term used multiple times "Negroes" as well as a quote from Lee Evans "this is our only outlet.  wouldn't have won a scholarship to go to university if I didn't run fast. Maybe a white boy doesn't need to try so hard because his parents can afford to send him to school". This shows how racism was still prominent in the form of opportunities being  more available to "white boys" than the minorities.