The Town Of No Return.

How was MEDIA LANGUAGE used to show the social context of the 60s?

Camerawork and Mise-en-Scene is used to portray the sexual developments of the sixties as well as the class and spy genre conventions. To start, there's a close up of a doorbell which is rung by an umbrella, this clearly represents the genre conventions of spy genres with special gadgets such as umbrellas. This also shows the upperclass attitudes in that they wouldn't even touch a doorbell. Secondly the camera tilts to a feminine flirtatious eye on the door which represents the female sexual liberation in the sixties as the contraceptive pill was created. The camera then tilts down to a low angle medium shot of Steed, this gives him power and contrasts the high angle long shot of Mrs Peel in the next shot as she appears in a tight leather suit. The shots show the power of the genders as Steed is shown as more powerful due to his camera angle, you then see Mrs Peel in the tight leather suit which clearly shows sexual preferences on men but also of feminism as she's able to do as she pleases in her home and has a job which contrasts the sixties' expectations of women staying home while their husbands work, she obviously has a husband as her name is Mrs Peel so to also have a job follows feminist guidelines, however still being objectified in the leather suit contrasts this feminism. Then while speaking, eyeline match shots show that both characters are checking each other which is flirty and follows the sixties' liberation of female sex. Then while fencing, Mrs Peel hits Steed with her sword on the backside which shows how she's powerful and has her own sexual desires, soon after however, Steed does the same to her but the camera tilts and zooms in on her backside as he does it, showing the male's sexual objectification of women. The art all over Mrs Peel's apartment represent the pop-art conventions of the sixties being very popular and therefore that she's a young woman who's very trendy.

The sound also clearly shows sexual developments and genre conventions of romance. As soon as the scene starts, a non-diegetic music is played throughout the whole scene. This music is quite calm and romantic which hints that Mrs Peel has a more-than-professional relationship with Steed which is controversial as she's clearly married however it also underlines the female sexual development within the sixties with the creation of the female contraceptive pill. To further present this the music suddenly has a high pitch jolt when the camera tilts to the eye as well as when an item of clothing for both characters come off, showing excitement in their relationship. There are also diegetic sounds such as the dialogue which is quite flirty, one example of this is Steed calming Peel has “not enough flexibility in the wrist” which is a clear inuendo to portray women’s sexuality. Another diegetic sound is the fencing and Steed’s sword hitting Peel in the bottom adds excitement to the action for the viewers and follows the action genre conventions.

Finally the editing of the clip shows what story the characters will take. For example the parallel editing of the beach in the previous scene and the main characters at Mrs Peel’s apartment show that Mrs Peel and Steed will be on that beach at some time in the episode. There’s also the long-take camera shot which was highly uncommon in the sixties since it’s so difficult to do, This is when Steed rings the doorbell, showing a clear uncut relationship between Steed and Mrs Peel, the next shot is then also an action match, graphics match and movement match to show the progression of the episode. The editing of the sound also connects these shots as it’s a sound bridge since it continues throughout. Lastly the continuity editing shows the action between Mrs Peel and Steed which allows for hidden behind the scenes action to occur such as Steed picking up his coffee after he traps Mrs Peel in her curtain.

In conclusion, the camerawork, dialogue and mise-en-scene represents the sexual developments of the sixties (contraception) by following Mrs Peel around in tight leather, the flirtatious dialogue and physical interactions shows her sexual identity. The non-diegetic sound bridges represent the romance between the two characters and therefore also represents female sexual identity. The editing progresses the narrative and foreshadows the future events of the episode.

I Think This Is the Fifth Lego Movie Homework.

Effective media campaigns would use and exploit a variety of advertising to give light to their product, The Lego Movie is an example of this. Media campaigns would have a social media platform/website to keep giving updates about their product to those who are waiting for it, The Lego Movie has and still has a website which does this but it also contains many simple games which reflect its target audience of small children, the children would be easily satisfied with playing said games on the website which advertises the movie. Effective social media platforms would also use poster campaigns printed in various locations to advertise the movie. The Lego Movie poster campaign contained many posters with varying simplicity on them, firstly there was the teaser poster which contained only a construction site to tease The Lego Movie coming soon. Secondly there was the same set with all of the characters which became the main poster for The Lego Movie. This was clever as it used the same set to tease the movie as it did to advertise it, this was to underline the interxtualiry of Lego in the movie, that the Lego set wasn’t fully created so the movie couldn’t be released and then the set was finished so the movie was released, this would attract casual movie-goers who would appreciate this subtle genius of advertising. There were also posters of the main characters to give the audience and idea as to who the movie revolves around, giving everyone a chance to be entranced into the movie. Finally an effective media campaign would create audio-visual trailers to advertise its product, The Lego Movie took this further by also recreating famous adverts at the time in Lego. This was a world first and was never done before so people all around the globe saw it.

Avengers Case Study.

STORYLINE.

EQUILIBRIUM:

• Agent appearing in a black bag coming out of the ocean.
• Ms Peel is enjoying a nice average day at her flat.

DISRUPTION:

• Mr Steed appears on Ms Peel's doorstep, disrupting her day.
• We find out that four agents have gone missing in a certain town.
• Ms Peel attends a school as a teacher but there are no children despite there being boots in the school.
• Tom the blacksmith's body was found buried in the sand.
• When entering the blacksmith they find someone impersonating Tom.
• Parish records of the last twenty years are missing.
•  Piggy Warren was killed in action 1942 but the bartender is impersonating.
• Mark Brandon dies in front of Ms Peel and his last words are "bellow".
• They find out the town is run by imposters.
• The priest turns on Ms Peel.
• An army is found underground planning to take over the country.

RESOLUTION:

• The bad guys are beaten up and the main characters escape.

NEW EQUILIBRIUM:

• Ms Peel and Mr Steed are riding a motorcycle down the road to dinner.

STEREOTYPES:

• British posh/formal dialect.
• Old steam train.
• British countryside.
• Umbrella.
• China tea set.
• Cake stand.
• Posh suits/formal wear.
• Bowler hat.