I Think This Is the Fifth Lego Movie Homework.

Effective media campaigns would use and exploit a variety of advertising to give light to their product, The Lego Movie is an example of this. Media campaigns would have a social media platform/website to keep giving updates about their product to those who are waiting for it, The Lego Movie has and still has a website which does this but it also contains many simple games which reflect its target audience of small children, the children would be easily satisfied with playing said games on the website which advertises the movie. Effective social media platforms would also use poster campaigns printed in various locations to advertise the movie. The Lego Movie poster campaign contained many posters with varying simplicity on them, firstly there was the teaser poster which contained only a construction site to tease The Lego Movie coming soon. Secondly there was the same set with all of the characters which became the main poster for The Lego Movie. This was clever as it used the same set to tease the movie as it did to advertise it, this was to underline the interxtualiry of Lego in the movie, that the Lego set wasn’t fully created so the movie couldn’t be released and then the set was finished so the movie was released, this would attract casual movie-goers who would appreciate this subtle genius of advertising. There were also posters of the main characters to give the audience and idea as to who the movie revolves around, giving everyone a chance to be entranced into the movie. Finally an effective media campaign would create audio-visual trailers to advertise its product, The Lego Movie took this further by also recreating famous adverts at the time in Lego. This was a world first and was never done before so people all around the globe saw it.